WECHAT OFFICIAL ACCOUNT THAILAND OFFLINE
WECHAT OFFICIAL ACCOUNT THAILAND FREE

Having an official WeChat account also allowed Malee to do several marketing functions in one platform. Malee launched its official WeChat account not only to tap Chinese users based in Thailand.īut also, as its first step towards capturing a substantial number of consumers from Mainland China who are looking to buy imported goods like Malee’s line of beverages. It does not store any personal data.Thai food and beverage brand Malee is expanding its footprint in the digital world as it embarks in the world of WeChat, from Thailand to China. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category 'Performance'. This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category 'Other.

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WECHAT OFFICIAL ACCOUNT THAILAND OFFLINE

“Setting up a WeChat mini-program store where they can avoid the hassles of shopping offline and complete transactions online can make customers’ lives a lot easier.” “In the world of travel retail, the customer experience is oftentimes rushed and fragmented, because customers have to visit different venues and have a limited amount of time to browse and shop. Creating a better customer experience prevents one from having to rely on price wars to survive. “Since retailers tend to sell the same brands and products that other retailers do, they can choose either to compete on price or customer experience. WeChat mini-programs ultimately give retailers the opportunity to provide a better customer experience for the Chinese customer, Zheng says. Customers can pay online with WeChat Pay without having to switch currencies.Customers don’t have to deal with long lines or become frustrated with sold-out inventory at an offline retail store.This way they don’t feel rushed the way they would at an airport before getting on a flight. Mini-program stores give more time for the customer to browse and select products.Retailers can pay for WeChat ads to market to Chinese tourists before they even arrive in the country.

It shows dedication to the Chinese customer experience.Zheng says there a few key reasons why mini-programs for travel retail are important:

WECHAT OFFICIAL ACCOUNT THAILAND FREE

“After that, they can pick up the item at the airport duty free store.” “The customer just has to confirm and pay by WeChat Pay,” writes Zheng. Users have to fill in their flight and passport details to qualify for duty free items, although the payment process is straightforward as the below diagram shows. Beauty and cosmetics are some of the most popular categories for travel retail given the high import taxes on them in China. King Power’s mini-program store offers leading brands such as L’Oreal, Estée Lauder, MAC, and La Mer. “WeChat official accounts are where you can read about content and new promotions, and WeChat mini-programs are where you can browse and purchase goods with WeChat Pay.” “Tourists can search for King Power in WeChat and can either go directly to the mini-program store, or click on the link in its official account,” writes Zheng. Connecting customers: How King Power’s official account links to its mini-program store.

Wechat official account thailand